Marketing Plan Deck gives you clear guidelines to follow as you develop your marketing plan. One of the greatest benefits of developing a marketing plan deck is that it helps you focus your resources and plan for your business growth. It consists of slides to help you identify who your customers are and your tactical plan to address their needs.
Writing and researching for your marketing plan gives you the chance to:
- identify your target market and understand how your product or service meets their needs
- identify your competitors and what your target customers think about your competitors’ strengths and weaknesses
- position your brand, products and services so that your target market sees your business as better than, or different from, the competition
- set specific, measurable goals and timeframes for your marketing activities
- map out a strategy to reach your target audience, including the messages, channels and tools you will use.