If you’re raising money for your startup, having an impressive pitch deck is a key component in your fundraising toolkit. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment.Do you know investors spend an average of only 3 mins and 44 seconds on any pitch deck. Therefore the goal of pitch deck should be to spark your investor’s interest in your company. While every business is different, we believe following format mentioned below works for most businesses and is most likely to generate interest from potential investors. Problem Statement: “A problem well stated is a problem half solved”. The most important goal of any problem statement is to articulate the problem being addressed to the investor in a way that’s clear, straightforward, and easy to understand. Succinctly summarize the problem you intend to solve….
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A marketing plan is the very foundation that lays the exact roadmap to guide you to accomplish your business objectives. It outlines in detail your market strategies, activities, tactics, expenditure and expected results over a period of time. Below are the essential components of effective marketing planMarketing Goals: Great marketing plans are built on a foundation of sound goals that represent company’s most pressing business needs. Be it a small business or a big enterprise clear and realistic marketing goals are very essential. They determine your course of action for resource management, operations and other business related activities. Marketing goals must be achievable, time-bound, measurable, and realistic and in collusion with company’s financial objectives. Market analysis: Once you have set your market goals the next step is to take up market analysis. This refers to quantitative and qualitative assessment of your market. It should encompass size of the market (volume and value), customer segmentation,…
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