The Kano Model is one of many prioritization frameworks designed to help product teams prioritize initiatives. It also helps teams determine which features will satisfy and even delight customers. Product managers often use the Kano Model to prioritize potential new features by grouping them into categories. The Kano is an approach to identifying prioritizing features on a product roadmap based on the degree to which they are likely to satisfy customers’ needs. The Kano Analysis is a useful tool to gain more satisfied customers, which leads to a successful business.