ToFu MoFu BoFu methodology is used by sales and marketing professionals to present their approach to sales leads within a sales funnel. It also aids the processes of awareness, engagement, lead conversion, customer acquisition, and retention. ToFu MoFu BoFu stands for Top of the funnel, middle of the funnel, and bottom of the funnel. Using the ToFu, MoFu, and BoFu framework, you can showcase the inbound marketing and sales funnel stages and specific lead nurturing strategies. With our ToFu, MoFu, and BoFu template, you can effectively cater the sales approach to your potential customers.