A customer journey map is a visual representation of the key highlights of a customer’s experience with a company, product or service. A journey map documents a buyer’s first interaction with the brand to their entire journey of becoming a customer.
Customer Journey Maps are important because of the various benefits they contribute to the growth and enhancement of a brand. They provide valuable insights that pinpoint a customer’s pain points and help you understand what they want.
Customer Journey Maps provoke the brands to step into their buyer’s shoes and see themselves from the buyer’s perspective. This helps them clearly understand the gap between customers’ expectations and experiences.
Therefore, documenting customer insights carefully is important to improve customer satisfaction and brand performance in the market.
Customer Journey Maps can be used to:
To learn how to create a Customer Journey Map and see customer journey map examples, read our blog: 7+ Creative Ideas To Build Your Customer Journey Map