Must Have Slides For Winning Business Proposal Presentations and Sales Pitch | Examples of Effective Business Proposal Presentations & Templates | SlideUpLift

Must Have Slides For Creating Winning Business Proposal and Sales Pitch

June 18, 2019| slideuplift

All competitive markets follow the rule of “Survival of the Fittest”. Multiple companies compete for the business of a few key clients. Therefore, learning how to write a business proposal that’s effective is core to your business’s survival if you need to dependably secure new clients.

Let’s look into the general framework of a business proposal and understand how to make it stand out from your competition. We’ll talk about what information to include in the document, how to present it in a convincing manner, and some tips to keep you on the right path.

In this blog, We’ll talk about what information to include in the document, how to present it in a convincing manner, and some tips to keep you on the right path.

What is a Business Proposal?

A business proposal is a written document sent to a prospective client in order to obtain a specific job. Proposals may be solicited or unsolicited. A solicited proposal is provided by the company, in response to an RFP (Request for proposal) by a client. Whereas an unsolicited proposal is sent out by the company on its own to the prospective clients hoping to attract their business.

Many business professionals confuse a business proposal with a business plan. While both have some areas of overlap, both of them serve two very different purposes. A business proposal speaks directly to a potential client – his needs and how your company is competitively positioned to help, while a business plan specs out your company’s overall growth goals and is more targeted towards investors or senior management within the organization.

The purpose of a business proposal is to close deals. Ineffective proposals can be potential deal-breakers. Hence it is important to learn the method of creating successful business proposal presentation decks. The article also includes a sample business proposal deck in the end for your reference.

Before jumping into what a killer business proposal looks like, there is one essential ingredient to successful proposal presentations: Doing your homework and making the required preparations to thoroughly know the client’s needs and aspirations and how you can deliver on those needs with a competitive advantage.


  1. Introduction

The introduction to your business proposal should convey a brief overview of your company’s core capabilities, your uniqueness from the competition, your understanding of the job’s requirements, and why you are suited to complete the project. Effective introductions accomplish more with less.

Company Capabilities Template

View Company Capabilities Template

Company Overview Template

View Company Overview Template

  1. Executive Summary

This section is where you basically make your sales pitch. Here you should talk about your expertise, experience, and abilities. You should mention your strengths, experience in the market, any famous partners or clients, similar projects you have done before, and the reasons why you are better than your competition. You should communicate a clear case for why you are the perfect fit for the job.

In this section – you make it clear to the client that you understand his needs well.

Why US Template

View Why US Template

About Us Template

View About Us Template

  1. Proposal Details

Here you detail your plans on how you will fulfill the client’s needs. Explain your approach, your solution, and your strategy to deliver on your promise. Add any details you deem necessary which can help understand your proposal.

Project Phases Template

View Project Phases Template

Business Steps Template

View Business Steps Template

  1. Deliverables and Milestones

Breakdown your recommended approach into different phases and highlight the dates and milestones you will achieve to meet your client’s needs well within the client’s timelines

Milestone Planning Template

View Milestone Planning Template

Milestones Powerpoint Template

View Milestones Powerpoint Template

  1. Budget

When deciding on your proposed cost, you need to be extremely accurate and informed. Carefully evaluate your proposed solution and figure out your costs, the value of invested time and expertise, and the profit percentage.

Make sure that your pricing does not shock your potential client. Base it on market pricing and market dynamics. Show the breakup of the components to your client.

Pricing Plan Template

View Pricing Plan Template

Business Proposal Template

View Budget Proposal Template

  1. Case Study (Optional)

Add previous experiences and testimonials of your earlier clients to highlight your experience, create a solid impression and help the clients relate to your work.

Case Study Example

View Case Study Example

Customer Testimonials Template

View Customer Testimonials Template

  1. Agenda (Optional)

Use agenda slide to provide a structure to your business proposal presentation, and aid your client to understand it in a structured manner. A good agenda slide serves as a north star for your presentation. Hence, repeat the agenda slide after you finish all topics on the agenda, to show your audience what is covered and what is left to be covered.

Agenda Powerpoint Example

View Agenda Powerpoint Template

Here is a sample business proposal deck for your reference
Business Proposal Example

View Business Proposal Example

Business Proposal Template

View Business Proposal Presentation Template

  1.  Conclusion (Optional) 

Conclude your proposal by summarizing the entire thing in a very brief manner, and reiterate what you intend to do, your strengths, your competitive advantage, your proposed costs and a gentle request for the client’s business.

Find more professional templates to create the perfect business proposals, at SlideUplift-Business Proposals


Once you have drafted your business proposal, take note of the following things to ensure your proposal is perfect.

  1. Proofread your business proposal multiple times before sending it out.
  2. Check the tone of your proposal. Use simple and concise language and avoid using too many technical terms.
  3. Check the length of your proposal. The ideal length of your business proposal should not take longer than 8-10 minutes to understand.
  4. Always send your proposal as an attachment and not as a part of the mail body.


For a killer business proposal, the most important thing is to always keep the client in your mind. A great business proposal shall convince the client of your capabilities and put trust in your service and prices. It shall also convey in a succinct manner all the caveats of your proposal, and exact details of the proposed project. Use a great business proposal, to close deals faster and better, and become the fittest in a competitive market.

About SlideUplift:

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Categories: blog, Business PowerPoint Presentations

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