January 25, 2024 | SlideUpLift

What Is A Roadmap? How To Create A Roadmap Presentation?

This blog will help you understand roadmaps and why they are crucial in business presentations. Acquire a thorough understanding of various roadmap categories, their goals, essential elements to include, and the process for creating roadmaps. This blog will enhance your ability to manage projects efficiently.

Have to present a roadmap in an upcoming meeting but don’t know what is a roadmap? Wondering how to conduct more effective roadmap presentations in your meetings? Well, we have the answers for you. A roadmap is a dynamic visual representation of your plan, which provides insight into current, upcoming, and future events. A crucial point of reference for maintaining alignment between product strategy, business goals, and execution is the roadmap. 

A well-executed and widely disseminated product roadmap can inspire, unite, and align cross-functional teams to accomplish more. Moreover, publicizing your roadmap is the first step toward sharing it throughout your organization. This blog will cover what is a roadmap and road mapping, why they are important, their benefits and examples, alongside how to create a roadmap presentation.

What Is A Roadmap?

Before jumping onto how to create a roadmap, let’s first understand what is a roadmap: 

A visually illustrated strategic plan is called a roadmap. Perhaps you are leading an interdisciplinary project, launching a new company, or developing a new product. To transform your dreams into reality, you need a well-thought-out plan that outlines your goals and objectives in an efficient order.

You can attach goals to specific tasks and indicate their completion deadlines based on your resources and ability. A roadmap helps track progress toward your goals and share plans with stakeholders. You can construct a visual timeline for projects, goals, or tasks with a professional roadmap, an essential tool for project management. It facilitates monitoring development and guarantees that your vision aligns with all project members. 

There are various types of roadmaps, including product, career, strategic, agile, and other most commonly used roadmaps. Using different kinds of roadmaps for different purposes, teams can see their project progress and what changes will occur over time. Therefore, a roadmap is an excellent and versatile tool for business professionals to bring all stakeholders together around a single, high-level business strategy since it is a visual plan that looks impressive in a presentation.

A strong roadmap should ideally be able to convey the following key points:

  • Sources: How a group will accomplish the given objectives and what materials they need, including the tools and other resources.
  • Expected time: Feel free to set dates according to your delivery needs and use the relevant tool to identify deadlines for significant deliverables.
  • Collaboration with different teams: You must define which team members will be involved in the project and why.
Customer Journey Roadmap PowerPoint Template
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What Is Road Mapping?

Now that you understand what is a roadmap, let’s explore the concept of road mapping to delve deeper into the subject:

The creation and implementation of strategy and innovation are made possible by the flexible strategic planning method known as roadmapping. It is widely employed by governmental, corporate, and academic institutions to promote goal alignment and clarify complicated issues because of its adaptability and usefulness. Road mapping is a powerful strategic planning method. Hence, many organizations use it to enhance development, innovation, and strategy implementation. 

Recommended: Strategic Plan Templates

While many define road mapping as a visualization of a product’s timeline, it can extend beyond that depending on the specific ambitions of a company’s product portfolio. For example, a chemical company’s roadmap could emphasize more the factors like regulatory considerations that will affect the product and its development process rather than technology. In contrast, a car manufacturer will employ road mapping to comprehend a complicated, connected collection of technology and product elements.

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Why do you need a roadmap?

Now that you know about road mapping and what is a roadmap, another vital thing to understand is why you need a roadmap to utilize it correctly: 

A project roadmap aids in setting clear objectives, managing team resources, and controlling stakeholder expectations. Teams can use roadmaps to track and manage the various factors in every project, including ideas, tasks assigned, and resources. Project managers use project roadmaps to inform stakeholders about the project and update them on its status. They offer a high-level overview of the project instead of in-detail information. Project roadmaps can be helpful in additional ways as well. They are as follows:

1. Setting Objectives:

Well-crafted project roadmaps spell out every objective you intend to accomplish during the undertaking. Your team will be better able to comprehend their goals and concentrate on working more productively to finish their jobs. Setting targets can also help you anticipate the team’s time requirements for each project stage more precisely. 

2. Establishing Priorities:

You can link each task in your project to your overarching goals with the use of project roadmaps. They can also determine the level of complexity or potential work involved in a task. It might help you better identify the jobs that need to be completed in a certain amount of time or with additional resources. The roadmap ensures that each step you take contributes effectively towards achieving your objectives.

3. Interacting With Interested Parties

A project roadmap can help prevent misunderstandings with your stakeholders by ensuring all parties know your team’s actions to accomplish project objectives. It can also guarantee that you give them only the most relevant details regarding the project, including the expected completion date, the milestones you’ve reached, and the required budget. It will enable you to set trustworthy and transparent expectations with each party.

What should you include in a roadmap?

Let’s discuss the essential things you should include in your project roadmap. They are as follows: 

1. A clear depiction of dependencies: Projects typically involve many stakeholder teams. Early in the road mapping process, it’s critical to specify project dependencies as they have different vital stages.

2. The right amount of detail:  You need to use the correct dates and milestones to build a linear visualization in the roadmap for stakeholders to keep track of everything happening in the organization.

3. Make good use of color and templates:  A well-designed roadmap should use color to build connections between its elements to tell a story. Utilize color schemes to link categories on the roadmap visually.

Create a Roadmap PowerPoint Template
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How to create a roadmap & a roadmap presentation? 

Even if you know what is a roadmap, it is of no use if you don’t know how to create one. You can create a roadmap in PowerPoint presentations using one of two methods:

  • Make use of a Microsoft Pre-designed Roadmap template.
  • With SmartArt Graphic, start from the beginning when creating a roadmap.

Let’s examine these techniques in more detail!

1. Utilize A Microsoft Pre-designed Roadmap Template:

Using a Microsoft pre-designed template is the simplest and fastest way to create a roadmap. The online PowerPoint collection contains numerous roadmap templates you can import and utilize in your presentation. You can later alter the roadmap to suit your needs.

Follow the below steps to create a roadmap using a template from Microsoft.

  • Start PowerPoint first, then select “File” from the menu. Select the “New” option now, and then type “roadmap” into the search bar before hitting Enter. There will be a variety of roadmap timeline templates available for selection.
  • After making your choice, click the “Create” button. It will include a roadmap in your PowerPoint presentation.
  • Now that the tools are accessible, you can edit the roadmap’s text, milestones, and overall design.
How to create a roadmap and roadmap presentation, what is a roadmap

2. Use SmartArt Graphic to start from scratch and create a roadmap:

With SmartArt Graphic, you can also start from zero when creating a new roadmap. SmartArt Graphics enables you to generate numerous diagrams within PowerPoint or any other Office module. Together with a roadmap, it allows you to generate a variety of diagrams, including process, hierarchy, matrix, relationship, and pyramid diagrams.

The main stages to start from scratch when creating a roadmap are:

  • Open a presentation in PowerPoint.
  • Include an arrow or timeline SmartArt graphic.
  • Add text and icons to the SmartArt design that has been inserted, such as timelines and milestones.
  • Personalize the roadmap’s appearance and feel.
  • Save the presentation.
How to create a roadmap and roadmap presentation, what is a roadmap

Let’s discuss these actions in more depth!

First, open Microsoft PowerPoint and either make a new presentation or open an old one. After that, select Illustration > SmartArt from the Insert tab.

You can add different SmartArt diagrams that you see. Proceed to the Process tab to view a variety of workflow diagrams. Any similar diagram template might be utilized, such as an Upward Arrow Process, Circle Accent Timeline, Continuous Arrow Process, or Basic Timeline.

The selected SmartArt graphic will then have a basic blueprint added to the slide, and you can edit the roadmap by viewing the SmartArt Design tab on the ribbon. Add text to the diagram to display project phases and milestones in your roadmap. Use the Text pane and add bullets to text fields to accomplish that. To include more milestones in a roadmap, you can also add shapes. By adding relevant icons from the Insert > Icons menu, you may further customize your roadmap.

You can further rotate the arrow shape, format shape, tweak its size and location, change theme color, customize diagram style, etc. From the Illustrations > Shapes menu, you can add more shapes to the roadmap. The Animations option also allows you to animate the roadmap.

All you have to do is save the prepared roadmap as a picture and save the presentation. Right-click on the roadmap and choose “Save as Picture” from the context menu.

Types of Roadmap

Now that you know how to create a roadmap, let us see different kinds of roadmaps below: 

1. Business Roadmap

Business roadmaps complement the business strategy in creating a startup program, as the business plan does not provide specific guidance or context. The roadmap outlines the tasks and timelines and assigns responsibility for their execution. It is clear how using a business roadmap fits together with various roles, responsibilities, and functions.

Business Roadmap PowerPoint Template
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2. Project Roadmap

Project roadmaps provide a strategic overview of the main elements of a project, such as objectives, benchmarks, resources, deliverables, and a predicted timeline. Project managers use roadmaps as a helpful tool to inform stakeholders about their projects’ state and strategic goals. Similar to how a product roadmap describes the reasoning behind products, a project roadmap explains the strategic justification for building a project.

Use this Editable Project Roadmap PowerPoint Template
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3. Product Roadmap:

A Product roadmap outlines the product’s long-term goals, objectives, priorities, and development. It is a tactic that brings the organization together around the project’s short- and long-term objectives and how teams and individuals intend to meet them. You need to closely tie the items on the roadmap to your company’s approach to product development, competitive environment, and consumer feedback.

Product Roadmap Journey PowerPoint Template
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4. Agile Roadmap:

An agile roadmap is a flexible action plan for achieving product vision, alerting consumers to upcoming releases, and showcasing the importance of each epic and feature to the overall product strategy. Teams create the agile roadmap to visualize the cross-functional work required to develop and market a product or enhancement. Depending on how much information you want to include in a project calendar, an agile roadmap can show high-level product goals and activities or a more immediate plan for the next task.

Use this template to build  Agile Roadmap PowerPoint Presentation
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Who needs a Roadmap?

In the above sections, we have already discussed what is a roadmap and how to create a roadmap, so now let’s see who needs a roadmap: 

  • Project Managers use roadmaps for strategic planning, task coordination, and project oversight.
  • Team members use it to gain full knowledge of project objectives, schedules, and individual duties.
  • Stakeholders use roadmaps to stay current on project status, significant milestones, and strategic direction.
  • Executives use them when making strategic decisions to align with the company objectives using roadmaps.
  • Customers obtain insight into project schedules and objectives to manage expectations efficiently.

Components of a Roadmap

To completely understand how to create a roadmap, you must know what components to include in it: 

A roadmap’s elements are the same for every team. The fundamentals don’t change, but the specifics might. Your roadmap can give you the clarity to proceed by incorporating time frames, strategic information, and prioritized tasks. These are some typical components:

  • Objectives and initiatives: Demonstrate the benefits your work provides and how it helps the company achieve its goals.
  • Releases and Milestones: Answer the questions about when work will commence and be made accessible to the public.
  • Epics and features: Share dedicated work ranked according to total value.
  • Dependencies and risk: Show how related tasks could affect delivery and other risks.

Benefits & Drawbacks of a Roadmap 

Here are some common advantages of using a roadmap:

  1. Customer-Centric Approach: You can ensure your product stays relevant and helpful to your customers by emphasizing the value of its features using a roadmap.
  2. Flexibility and Adaptability: The roadmaps quickly adjust to changes, so your product can shift course when necessary.
  3. Alignment: Roadmaps help concentrate on broad value themes rather than specific features or activities and promote alignment among teams and stakeholders.
  4. Visibility and Transparency: Value roadmaps clearly show the team’s priorities and motivations to the stakeholders.

Just like the benefits, there are also some drawbacks of a roadmap that you must know of: 

  1. Overemphasis on Planning: Excessive focus on roadmap details can slow down execution, particularly in fast-paced industries requiring agility.
  2. Risk of Obsolescence: Static roadmaps may become outdated, leading to pursuing irrelevant goals or missing out on new opportunities.
  3. Communication Challenges: Roadmaps may not convey complexities effectively, leading to misunderstandings among stakeholders if not communicated and updated appropriately and regularly.
  4. Resource Allocation Issues: Inaccurate resource estimates or failure to adapt to changing priorities can lead to inefficient resource allocation, causing bottlenecks or project failures.

How does a Roadmap affect a Business?

Roadmaps help you visualize and act on a strategic plan, showcasing the “why” behind the process. A well-executed roadmap positively impacts the business and proves useful because:

  • Make your company plan clear.
  • Inform internal teams about company-wide objectives and initiatives.
  • Connect departmental objectives to corporate objectives.
  • Communicate time-bound plans (quarterly, annual, monthly, etc.) to outside parties like partners and advisory boards.
  • Monitor company performance and provide KPI reports.

Best Practices for a Roadmap

Here are some best practices for a roadmap:

  1. Inclusivity: Include various stakeholders while creating the roadmap to guarantee a comprehensive viewpoint and support from all relevant parties.
  1. Progressive Detailing: As the project progresses, start with a high-level overview and gradually add additional information to provide clarity without becoming overpowering.
  1. Data-Based Perspectives: To help with decision-making and progress monitoring, incorporate data-driven insights, measurements, and KPIs into the roadmap.
  1. Engaging Components: Include interactive components, such as hyperlinks or clickable portions, so interested parties can smoothly examine particular facts.
  1. Planning Scenarios: Incorporate scenario planning components to handle possible hazards or different routes, encouraging proactive problem-solving.
  1. Interdepartmental Cooperation: Encourage cooperation amongst several teams or departments to ensure the roadmap accurately captures the interconnectedness of the project.

What is the difference between a project roadmap and a product roadmap?

A product is an item or service for end users or clients. Anything from a tangible item to a computer program could qualify as a product. A project is an accumulation of work finished in a predetermined time. Thus, it stands to reason that their roadmaps will differ. 

image highlighting the difference between project roadmap and product roadmap, what is a roadmap

The Roadmaps’ Overarching Goals Are Distinct

A product roadmap will cover the entire process of developing and releasing the product. It will also provide the optimal strategic course for accomplishing organizational objectives. 

On the other hand, a project roadmap will outline the actions a team must take to complete a project on schedule. 

The Elements & Objectives Differ

Project managers and product managers have different objectives while they work. Hence, the roadmaps’ components differ from one another. Reaching product goals that align with business goals is the main focus of a product roadmap. On the other hand, a project roadmap’s primary focal area is the schedule for the tasks that must be completed. 

The Method of Creation is Distinctive

Product managers collaborate with cross-functional teams to develop product roadmaps. The core engineering, marketing, or sales teams are examples of these cross-functional teams. On the other hand, project managers draft roadmaps to guarantee that the projects are completed on schedule and with well-managed activities. The team’s capability, resources, and desired outcomes are considered when creating the roadmaps. 

Different Roles for Internal & External Organizational Aspects

Project roadmaps assist the organization in understanding the product’s strategy. The group is also skilled at adding the necessary functionality to a product. Additionally, the group knows how to explain the special qualities to clients. Thus, the team is also aware of how the component modifications would affect the input from the consumers. 

Examples of a Project Roadmap

Let’s see some examples of a project roadmap:

Strategic Plan roadmap examples:

High-level objectives and projects are visualized through a strategic roadmap. The relevant goal of a project strategy is highlighted in this roadmap, along with the deliverables and timelines.

Marketing roadmap examples:

A marketing roadmap outlines marketing objectives and associated initiatives that complement company goals. Depending on the organization’s complexity, you can have a marketing roadmap that shows the primary campaigns associated with particular goods or divides work by function.

Business plan roadmap examples:

A business roadmap displays the company’s top strategic initiatives. Usually, CEOs draft these and provide them to functional teams so they can use the information to shape their roadmaps. Business roadmaps align with an organization’s quarterly or biannual strategic planning process.

IT project roadmap examples:

An IT project roadmap integrates releases, features, and strategy into a single timeline view. It is evident how every release and feature contributes to the overarching IT objectives of enhancing business process automation, internal mobilization, and business data aggregation.

Examples of a Product Roadmap

Example 1: Release Plan

Release plans are your high-level blueprint for how you’ll carry out the work you’ve determined to perform and when you’ll do it. A release plan gives senior executives, stakeholders, cross-functional teams, and customers a high-level overview of impending product releases. It’s perfect for scheduling milestones that aren’t time-bound but have a set scope or for releasing fresh updates of your product regularly, like mobile apps. It does not bind your team to a specific launch date; instead, it notifies other teams when the features are coming.

Build Release Plan Roadmap Presentation with this template
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Example 2: Roadmap for a sprint plan

Roadmaps for sprint plans are naturally delivery-oriented and helpful for sprint planning. To keep their development teams informed and in sync with forthcoming work, product teams utilize sprint plans to align them. To monitor your team’s workload, you can schedule delivery across several sprints and display the owners and effort for each feature. Swimlanes can even be used for further context or grouping. Your sprint plan can be as detailed as necessary. The only people who can see this roadmap are your product and development team.

What is a Sprint Plan Roadmap PowerPoint Presentation
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Example 3: The path from now to later

With a focus on the short term, now-next-later roadmaps convey your priorities throughout extended periods. As you work on them, features in the “later” bucket will be more high-level and represent your long-term approach, while features in the “now” slot will have more depth. These are ideal for teams working in dynamic contexts where release dates are subject to change. You can convey detailed ideas to clients without adhering to strict timelines. Now-next-later roadmaps work well when presenting your product strategy and priorities to large groups of people, such as in a Town Hall or All-Hands meeting.

Now-Next-Later PowerPoint Template
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Best roadmap templates by SlideUpLift 

Providing a wide range of expertly created PowerPoint templates and tools, SlideUpLift is your go-to option for professionally designed pre-made templates. It delivers visually stunning and productive presentations for various disciplines, focusing on simplicity and creativity. SlideUpLift serves professionals, educators, and individuals by offering a one-stop shop for improving presentation content. The templates below will help you know how to create a roadmap presentation

1. Customer Journey Roadmap PowerPoint template

The Customer Journey Roadmap PowerPoint template is an eye-catching tool that uses the road metaphor to illustrate the various stages of a customer’s journey. This template helps organizations analyze and optimize each step of the customer journey for a more engaging and fulfilling customer experience by clearly communicating the customer’s journey.

Customer Journey PowerPoint Template
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2. Business Strategy PowerPoint template

For businesses looking to create and present their strategic plans, the Business Strategy 1 PowerPoint template is perfect. It offers an organized and aesthetically pleasing way to convey important business plan components, facilitating efficient coordination and communication across stakeholders and teams.

Present your Business Strategy with this Roadmap PowerPoint Template
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3. Vision Roadmap PowerPoint Template

Organizations may effectively express their long-term vision and strategic goals using the Vision Roadmap PowerPoint Template. This template allows you to present the organization’s vision in a visually appealing roadmap manner. This PowerPoint template will help you clearly communicate your company’s mission and strategic direction.

What is a Vision Roadmap PowerPoint Presentation?
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4. Product Roadmap PowerPoint Template

A product roadmap is a detailed chronological plan that outlines the goals for the product’s success and market penetration. Professionals can use this product roadmap execution plan PowerPoint Template for their team members and stakeholders to ensure that the ideas of the contributing employees are in line with the product strategy and expected outcomes.

Product Roadmap PowerPoint Template
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Use the top-notch roadmap templates from SlideUpLift to elevate your presentations. SlideUpLift provides the ideal template for managing agile projects, presenting thorough schedules, or summarizing strategic ideas. Enhance your presentations with polished layouts and clear, concise messaging. If you want presentation resources to improve your storytelling and enthrall your audience, visit SlideUpLift’s website now!


We discussed what is a Roadmap in this detailed blog. You can quickly create a professional-looking roadmap in PowerPoint—the process just takes a few minutes. The complexity and skill level of your project will dictate the time required for its creation. Creating roadmaps in PowerPoint instead of on paper has the added advantage of allowing you to go back and make changes whenever new information becomes available.

By applying the tips and methods outlined in this article, you can craft efficient digital versions of your roadmap. It ensures that all team members stay informed in case revisions are made to the original version, leaving no one behind.


  1. How to Create a Roadmap Presentation in PowerPoint?

    Use PowerPoint’s SmartArt or shapes to visually represent project milestones, adding text and visuals for clarity.

  2. How to Make a Roadmap Presentation Efficiently?

    Efficiently create a roadmap presentation by structuring content logically, emphasizing key points, and leveraging templates for streamlined design.

  3. What is a Roadmap in Project Management?

    A roadmap in project management is a visual guide outlining strategic plans, milestones, and timelines for effective project communication.

  4. How to Present a Roadmap Presentation?

    Present a roadmap by clearly articulating goals, using visuals for impact, explaining key milestones, and encouraging engagement through Q&A sessions.

  5. Where to Find the Best Roadmap Templates?

    Explore online platforms like SlideUpLift for professionally designed roadmap templates tailored to various topics and presentation needs.

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