Competitive Landscape Slides: Map Your Market Position

The competitor’s slides show with whom your business is competing and how you are compared to them. The purpose of the competition slide is to highlight the strengths and weaknesses, features, prices, or market positions. This competition slide helps your audience to quickly understand your organization’s place in the market.

Here is how you can effectively show your company’s uniqueness:

• By highlighting what makes your services and products better than others.
• By focusing on key competitive edges like features, quality, pricing, and customer experience in the market segment.
• By using simple visuals like tables, charts, or logos. This will showcase your strengths at a glance.

The best practices are:

• Keeping it clean and simple.
• Using logos, colors, and icons to make it visually easy to read.
• You can highlight your company’s unique features clearly.
• Make sure to be consistent with fonts, colors, and style across the presentation slides.
• And also include charts or tables to present the important information clearly.

Absolutely! All the competitor analysis slides offered by SlideUpLift are fully compatible with platforms like Microsoft PowerPoint and Google Slides. They are easy to customize so that you can style them up as you want. You can also discover more Powerpoint templates to start making effective presentations.

The main purpose is to show your understanding of the market. It helps the investors or stakeholders to see how your business fits in. They also compare the aspects that make you different from other top competitors who are in the same field. And especially, how is your solution to tackle matters the most?

The best way to visualize competition in a pitch deck is by using formats like comparison tables, quadrant/matrix, market map, and Venn diagrams. Choose the one that makes your position and advantages easy to see. A clear competitive slide also strengthens your business plan by showing investors you know the market well.

Here is a list of some common mistakes:

• Listing too many competitors or unnecessary information.
• Especially, focusing only on yourself instead of comparing fairly.
• Use of inconsistent colors, fonts, and visuals.
• And the most crucial point is not backing up the claims with real data or examples.

Yes! SlideUpLift has a huge library of free competitive landscape slides that are professionally made with sleek designs and layouts. All you have to do is download them and start editing. They work seamlessly in Google Slides as well.