Patient Journey Templates & Examples

Patient journey mapping is the process of visualizing a patient’s end-to-end experience with a healthcare provider or treatment – stages, touchpoints, emotions and pain points – so care teams and pharma brands can improve outcomes and experience.

Hospital operations and quality teams, patient-experience leads, pharma brand and market-access teams, and healthcare consultants.

A common model uses five stages: Awareness (the patient notices a need for care), Consideration (compares providers or treatments), Access (books and reaches care), Service delivery (the clinical encounter) and Ongoing care (follow-up and long-term engagement). Our hospital and visit-based templates follow this flow; our pharma templates add Diagnosis, Treatment Selection and Brand Access.

The patient journey is the sequence of steps a patient takes across the system; patient experience is how the patient perceives and feels about each of those steps. A patient journey map shows both.

Care-delivery maps typically use Arrival, Assessment, Care and Outcome or Pre-visit, Check-in, Consultation and Follow-up. Pharma maps typically use Awareness & Recognition, Presentation & Diagnosis, Treatment Selection, Brand Selection, Brand Access and Switching & Progression. Both structures are available here.

Yes – each template opens in PowerPoint and Google Slides in 16:9 and 4:3.

Four are common: current-state maps (how care works today), future-state maps (the target experience), day-in-the-life maps (what patients do inside and outside the clinic) and service blueprints (front-stage and back-stage processes behind each step).