April 11, 2023 | SlideUpLift

SOAR Analysis: Make Strategic and Impactful Business Decisions

Have you ever found yourself at a crossroads in your business, wondering which direction to take? You may have faced a tough decision, but you’re still determining which option will significantly impact your bottom line. 

Making these types of decisions can be stressful, with high stakes. However, with the right tools, you can make strategic and impactful decisions that will take your business to new heights.

That’s where SOAR analysis comes in. SOAR acronym – Strengths, Opportunities, Aspirations, and Results.

This powerful tool can help you identify your business’s internal strengths and external opportunities, align your aspirations with your organization’s objectives and develop an actionable plan to achieve measurable results.

In this blog post, we’ll dive deep into SOAR assessment and show you how to use it to make strategic and impactful business decisions. 

So, let’s dive in and explore the power of SOAR analysis!

What is a SOAR Analysis?

SOAR analysis is a strategic planning tool that can help businesses achieve their goals by identifying their internal strengths and external opportunities. 

But what does SOAR stand for?

The SOAR acronym stands for Strengths, Opportunities, Aspirations, and Results. This analysis technique is similar to SWOT analysis but has a more positive approach, focusing on the company’s strengths and aspirations rather than its weaknesses.

A SOAR assessment helps businesses identify measurable results that can be used to track progress and success. This could involve identifying key performance indicators (KPIs), developing a scorecard or dashboard, or creating a plan for regular reporting. 

By measuring progress, a company can ensure that it stays on track toward achieving its goals.

Components of SOAR Analysis

A SOAR analysis is a strategic planning framework organizations use to identify their strengths, opportunities, aspirations, and results. We will delve deeper into these components to comprehend their meanings and how they can be employed to create a comprehensive business strategy.


The first step is to identify your organization’s strengths to harness the power of the SOAR framework. These can include anything from skilled employees and efficient processes to strong brand recognition and a loyal customer base.

Here are some steps to help you pinpoint and build on your organization’s strong points:

Strengths are an organization’s internal factors often unique to the company. Identifying strengths is essential because they can be leveraged to create a competitive advantage in the marketplace.

To identify strengths, companies can ask themselves questions like:

  • What are our unique selling points?
  • What advantages do we have over our competitors?
  • What internal resources do we have that can be leveraged to create value for our customers?

For example, a coffee shop may identify its strengths as its location in a busy downtown area, friendly staff, and high-quality coffee beans.


Opportunities are external factors that can be leveraged to achieve business goals. These are often market or industry trends that a company can capitalize on.

Identifying opportunities is significant because it can help businesses to stay ahead of the curve and remain competitive.

To identify opportunities, companies can ask themselves questions like:

  • What are the current market trends in our industry?
  • What new technologies or innovations could benefit our business?
  • Are there any untapped markets or customer segments that we could target?

For example, a tech company may identify an opportunity in the growing demand for virtual reality technologies and decide to invest in developing a new product that leverages this trend.

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Aspirations are an organization’s long-term goals and aspirations for its future growth and success. These are often based on the company’s mission and vision statements. Identifying aspirations is essential because they provide direction and purpose for the company.

To identify aspirations, companies can ask themselves questions like:

  • What is our long-term vision for the company?
  • What goals will we achieve in the next 5-10 years?
  • What legacy do we want to leave behind?

For example, a nonprofit organization may aspire to end poverty in a specific region by providing education and healthcare services to underprivileged communities.


Results are the outcomes that an organization wants to achieve to meet its aspirations and objectives. These are often specific and measurable goals aligned with the company’s mission and vision statements. Identifying results is essential because it provides a clear roadmap for achieving the company’s aspirations.

To identify results, companies can ask themselves questions like:

  • What specific outcomes do we want to achieve in the short and long term?
  • How will we measure success?
  • What specific actions do we need to take to achieve our desired results?

For example, a retail company may identify a specific result of increasing its online sales by 30% in the next year and develop a comprehensive plan to achieve this goal.

Each component of the SOAR strategic planning analysis is crucial to developing a comprehensive and effective business strategy. By identifying the company’s strengths, opportunities, aspirations, and results, businesses can create a roadmap for achieving their long-term goals and aspirations.

This framework gives businesses a more positive and proactive approach to strategic planning and helps them stay ahead of the competition by capitalizing on opportunities and leveraging their strengths.

Where and When Should You Choose SOAR Analysis?

SOAR analysis is a valuable tool for organizations developing a clear and concise strategy for their future growth and success. Here are some situations where you should consider using the SOAR model:

  • When you want to take a more positive and proactive approach to strategic planning and analysis
  • When you want to focus on your strengths and opportunities rather than your weaknesses and threats
  • When you want to align your business strategy with your long-term aspirations and goals
  • When you want to stay ahead of the competition by capitalizing on opportunities and leveraging your strengths
  • When you want to make more informed and impactful decisions that will drive your growth and success in the long term

How to Conduct a SOAR Analysis?

Conducting a SOAR analysis involves following specific steps that help you identify your organization’s strengths, opportunities, aspirations, and results. 

You can create a comprehensive and actionable strategy by understanding each component and engaging with stakeholders. 

Assemble a diverse team
Gather a group of individuals from various departments and levels within your organization. This ensures you have a comprehensive perspective on your organization’s current and future potential. 

Define the scope
Establish the purpose of the SOAR process and decide which aspects of your organization you want to focus on. This could range from overall organizational performance to specific departments or projects. 

Identify your strengths
Begin by discussing and listing your organization’s strengths. Consider what internal capabilities, resources, and processes set you apart from competitors. 

Encourage input from all team members to ensure a well-rounded understanding of your organization’s strengths. 

Uncover opportunities
Next, brainstorm potential opportunities for growth and improvement. These could be external factors such as market trends or internal possibilities like untapped talent or resources. 

Define aspirations
Consider your organization’s long-term vision and goals. Discuss what you hope to achieve and where you want to be. Ensure these aspirations align with your organization’s mission, values, and overall strategic direction. 

Set measurable results
Establish tangible and achievable results that will indicate success in reaching your aspirations. These should be specific, measurable, attainable, relevant, and time-bound (SMART) objectives that can be tracked and evaluated over time. 

Create an action plan
Develop a detailed plan outlining the steps necessary to achieve your desired results. Assign responsibilities to team members, set deadlines, and establish clear communication channels to ensure everyone is on the same page. 

Monitor progress
Regularly review your organization’s progress toward achieving the results outlined in your SOAR strategic planning analysis. Adjust your action plan as needed to address any challenges or changes in your organization’s environment. 

Celebrate successes
Recognize and celebrate your team’s accomplishments as you work towards your aspirations. This fosters a positive and motivating environment that encourages continued growth and improvement. 

Continuously iterate
Remember that a SOAR analysis is not a one-time event. Continuously revisit and update your analysis as your organization evolves, ensuring that your strategic plan remains aligned with your strengths, opportunities, aspirations, and desired results. 

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Pros and Cons of SOAR Analysis

Like any tool or framework, SOAR strategic planning analysis has its own set of pros and cons. Here are some of the advantages and disadvantages of using SOAR analysis:


  • Positive and proactive approach: SOAR analysis is a more positive and proactive approach to strategic planning and analysis, focusing on strengths and opportunities rather than weaknesses and threats.
  • A clear roadmap for success: Businesses can create a clear roadmap for achieving their long-term goals by identifying aspirations and results.
  • Better alignment: SOAR strategic planning analysis helps businesses to align their business strategy with their long-term aspirations and goals.
  • Competitive advantage: Businesses can attain a competitive edge in the market by exploiting opportunities and utilizing their strengths.


  • May overlook weaknesses and threats: While the SOAR model focuses on strengths and opportunities, it may overlook weaknesses and threats crucial to a comprehensive business strategy.
  • May not account for external factors: SOAR analysis is an internal analysis and may not fully account for external factors that can impact business strategy.
  • May be too optimistic: SOAR framework is a positive and proactive approach, but it may need to be more optimistic and account for potential challenges or obstacles.
  • Requires a thorough understanding: SOAR analysis requires a thorough understanding of the organization’s internal and external factors, which can be time-consuming and challenging.

Wrapping It Up

Incorporating SOAR analysis into your decision-making process can be a game-changer for your business. You can craft effective strategies aligned with your organizational values and purpose by focusing on your strengths and opportunities.

Additionally, the insights gleaned from a SOAR strategic planning analysis can help you identify potential roadblocks and threats, allowing you to mitigate risks and stay ahead of the competition.
It is one of the important business presentation topics often discussed in strategy presentations

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