Ultimate Guide On How To Conduct A Swot Analysis?

The importance of SWOT analysis PowerPoint presentation can’t be stressed enough in both professional and personal settings. The comprehensive guide on SWOT analysis presentations is a widely recognized evaluation method to look into the depths of your company and strategize your next move to outperform your competition.

Ultimate Guide On How To Conduct A Swot Analysis?
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Last Modified :  February 16, 2024

As professionals, you would like to upgrade and advance your career. Businesses also want to grow and achieve milestones over time. But how can you grow without reflecting upon yourself? For people to thrive in their careers, it’s essential to self-reflect and know yourself inside out. Consequently, a course of action is created to achieve the results. It is exactly what we will accomplish by learning how to conduct a swot analysis presentation.

SWOT analysis presentation is an efficient tool to evaluate the company’s performance in several ways. A SWOT analysis gives a detailed breakdown of your company. It assists you in identifying areas of strength, weakness, potential threats, and opportunities. You can make a business strategy by including your strengths, weaknesses, opportunities, and threats. 

In addition to this, you can use SWOT analysis presentations as a self-evaluation tool for personal goals and growth. By conducting a personal SWOT analysis regularly, you improve in different areas of your life and learn to adapt to changes in your professional and personal life. We will also teach you how to do a swot analysis. 

What is SWOT Analysis?

To start with, let’s understand what does swot analysis stand for. SWOT analysis is a planning tool to identify a company’s strengths, weaknesses, opportunities, and threats. Specifically, a SWOT analysis looks at internal and external aspects affecting the growth of your organization.

Ultimate Guide to SWOT Analysis Presentations
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A SWOT analysis presentation template incorporates visual components like charts, infographics, 3D Models, graphs, or diagrams to explain further each aspect of SWOT: the strengths, weaknesses, opportunities, and threats. Let us understand what does swot analysis stand for and its elements.

what are the four parts of a swot analysis?

Strengths: Strengths are the core strong points or competencies of a Business. It consists of all the assets and skills you can use to gain a competitive edge.

Weaknesses: Weaknesses are the internal factors that interfere with an organization’s ability to provide successful outcomes. To outperform your competitors, you must strengthen different areas of your business. Your weaknesses may prevent you from working to your potential.

Opportunities: Opportunities for a business are those external factors that might be useful in attaining a company’s objectives. These are new developments in the market, the technologies you use, or new business opportunities to achieve growth.

Threats: Threats, an external element, are the collection of risks and dangers that endanger the development and success of a company. Foreseeing and responding to hazards before they escalate into more significant issues is critical. 

We have discussed what are the four parts of a swot analysis?

What Is SWOT Analysis PPT Presentation?

A SWOT analysis PPT is an organized and visual representation of your SWOT analysis. It assesses the company’s strengths, weaknesses, threats, and opportunities in PowerPoint. It includes various graphics and visual elements, making it easier for the stakeholders to comprehend. Different slides address different topics and use bullet points to explain the concepts clearly. 

These Presentations are suitable for addressing business professionals in formal settings. You can create A SWOT analysis presentation using software such as MS PowerPoint or Google Slides

why is swot analysis important?

After learning what does swot analysis stand for, let’s discuss why you need to know how to conduct a SWOT analysis. The below reasons will help you understand why is swot analysis important:

Shows Benefits of a SWOT Analysis
  1. Boosts Strategic Planning: An effective SWOT presentation enables businesses to make well-informed decisions while dealing with the company’s weaknesses. It helps to achieve the objectives by leveraging strengths and opportunities. It serves as the basis for strategic planning and can direct a company’s course toward long-term success.
  1. Improves Decision Making: SWOT analysis provides valuable insights that facilitate informed decision-making. It helps prioritize initiatives, allocate resources effectively, and select the most suitable strategies to pursue organizational goals.
  1. Identification of Strengths: It allows businesses to find their core solid skills and advantages over the market. If you can identify your strengths, you can use them to advance and grow. It makes it easy for the stakeholders to set growth targets and cover broader markets.
  1. Identification of Weaknesses: Identifying the weaknesses is the best way to improve the operations or processes to fuel growth. Addressing weaknesses helps in enhancing overall performance and efficiency. We can only remove our weak points only after we know about them.
  1. Highlights Opportunities: It also helps businesses to take advantage of opportunities that match their internal capabilities and the external environment. SWOT analysis helps identify emerging trends, market opportunities, or potential areas for growth. It enables businesses to capitalize on promising external factors to expand their market presence.
  1. Threats analysis to manage risks: Businesses should proactively identify potential threats like market saturation and changing regulations by conducting a SWOT analysis. It helps to handle risk better if you know your upcoming threats, which may hinder your business growth.
  1. Enhances Communication & Team Alignment: It serves as a communication tool that fosters alignment and consensus among stakeholders. SWOT analysis enables teams to collaborate effectively by providing a structured framework for discussing internal and external factors affecting the company.
  1. Monitors Performance: Use SWOT analysis as a benchmarking tool to monitor progress over time. Results and insights are presented clearly in SWOT analysis presentations. It makes it possible for stakeholders to comprehend a company’s existing situation, anticipated difficulties, and upcoming prospects. By regularly reviewing and updating the analysis, you can track changes and adapt your strategies accordingly.

Who Needs a SWOT Analysis?

The following entities should learn how to conduct a SWOT analysis as it is better suited for them:

Corporate Professionals: SWOT analysis is helpful for personal development and career planning. You can assess your strengths (skills), weaknesses, opportunities for career advancements, and threats (competition, economic downturns) to make informed decisions about your career paths.

Businesses: All types of Businesses can use SWOT analysis to evaluate their internal capabilities (strengths and weaknesses) and assess the external environment (opportunities and threats) they operate in. It helps them make informed decisions about strategy, marketing, product development, etc.

Project Managers: They can use SWOT analysis to assess their Project’s feasibility, risks, and potential for success. It helps project managers and team members understand what factors may influence the Project’s outcomes.

Investors: Investors may use SWOT analysis to evaluate potential investment opportunities. By assessing the strengths, weaknesses, opportunities, and threats of a company or Project, investors can make more strategic decisions about where to allocate their capital.

The following section will teach you how to do a swot analysis.

How to conduct a SWOT Analysis

Now, you know what is SWOT analysis. Let’s discuss how to conduct a SWOT analysis. First, you need to understand your business altogether. Analyze and determine your company’s internal and external factors.

How to conduct a swot analysis

Analyse internal & external Factors

Before learning how to do a swot analysis, you need to understand the internal and external factors first.

Internal Factors 

Internal factors are basically the things that are in control of the company. Strengths and weaknesses come under internal factors. The reason is simple: a business can control what its strengths or competencies areas are. It also controls the weaknesses it has.

Some examples of internal factors are Human resources, operations, financials, assets, etc. It’s best to examine the company closely To analyze the internal factors. You can ask yourself what you guys are doing well and what your strongest asset is. You may also find out about your low-performing products.

External Factors

These are basically the things that aren’t in your company’s direct control—for example, a government regulation banning a product you produce. You cannot control this. Let’s say you are manufacturing something, and a new trend comes where people adopt entirely different products than yours. These things aren’t in control and can happen anytime.

The opportunities and threats section falls under these external factors. Just like internal factors, you need to know external factors to guarantee your company’s overall success. You may ask yourself about the trends in the market. You can also do competitor analysis to find potential threats to your business.

Perform SWOT analysis and document it

Let’s move to the next and primary step for how to conduct a swot analysis. 

Now, we will discuss the four elements of SWOT and what you can include in them. First, separate your diagram into four sections: Strengths, weaknesses, Opportunities, and Threats.

Follow the below sections to learn how to perform a swot analysis :


Identifying Weaknesses is very crucial for businesses. You might wonder why we are starting with weaknesses first, but actually, it’s a better approach. It lets you think of your weak points first and provides valuable insights into areas your business needs to improve. These are some of the Examples you may consider for your business.

Add weaknesses
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  1. Limited Financial Resources: Businesses may need more capital or funding sources to invest in growth opportunities, research and development, or expansion into new markets.
  2. Inadequate Marketing Strategy: A weak or ineffective marketing strategy could result in low brand awareness, limited customer reach, and difficulties attracting and retaining customers.
  3. Obsolete Technology: Reliance on outdated technology may hinder operational efficiency, limit innovation, and put the business at a competitive disadvantage.
  4. Weak Brand Reputation: Negative perceptions or a lack of brand recognition can undermine customer trust and loyalty, leading to difficulties in attracting or retaining new customers.
  5. Inefficient Processes: Inefficiencies in internal processes, such as production, supply chain management, or customer service, can lead to delays, errors, and increased costs.
  6. Limited Market Presence: Businesses may have a narrow geographic reach or a small customer base, limiting their opportunities for growth and expansion.


The next step is to write your business’s strengths. We have mentioned some examples for you to consider in this section.

Shows Company Strengths
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  1. What Unique Products or Services Do You Offer?
    • Identify distinctive features of products or services that set your business apart from competitors.
  1. What is Your Competitive Advantage?
    • Understand the strengths that give your business an edge over competitors, such as pricing, quality, innovation, or customer service.
  1. What Are Your Core Competencies?
    • Determine specific skills, knowledge, or resources your business excels in and can leverage for success.
  1. What Are Your Financial Strengths?
    • Assess the business’s financial health, including profitability, cash flow, liquidity, and stability.
  1. What is Your Employee Talent and Expertise?
    • Determine the workforce’s skills, experience, and dedication that contribute to the business’s success.
  1. What is Your Geographic Reach or Market Presence?
    • Evaluate the extent of the business’s reach, whether it operates locally, regionally, nationally, or internationally.


Now, we will add the External factors to our SWOT analysis. You can add these questions to your opportunities section :

Shows company opportunities
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  1. What Emerging Market Trends Could Benefit Your Business?
    • Identify shifts in consumer behavior, preferences, or industry trends that present opportunities for growth or innovation.
  1. What New Technologies Can You Adopt to Improve Your Operations or Offerings?
    • Assess technological advancements that can enhance productivity, efficiency, or the development of new products or services.
  1. Are There Opportunities for Strategic Partnerships or Collaborations?
    • Identify potential partnerships with other businesses, organizations, or stakeholders that can create mutually beneficial opportunities.
  1. Are There Opportunities for Geographic Expansion or Market Entry?
    • Exploring potential new markets or regions where the business can expand its presence or enter for growth.
  1. What Changes in Regulations or Policies Could Create Opportunities for Our Business?
    • Monitor regulatory or policy changes that may create new market opportunities or remove barriers to entry.
  1. Are There Emerging Customer Needs or Pain Points We Can Address?
    • Find unmet needs or challenges in the market that the business can address with innovative solutions or offerings.


It is another crucial section to address. If you can find and anticipate threats beforehand, you can boost your business efficiently. It helps in doing risk management also. Consider the below questions to find potential threats for your business:

List company theats
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  1. What Competitive Pressures Exist in Your Industry?
    • Identify direct and indirect competitors, their strategies, and their potential to capture market share or attract customers away from the business.
  1. Are There External Market Forces That Could Threaten Your Business?
    • Assess macroeconomic factors such as inflation, interest rates, or currency fluctuations that could impact the business’s operations, profitability, or market demand.
  1. What Technological Disruptions Could Pose Threats to Your Business?
    • Evaluate technological advancements that could render the business’s products, services, or processes obsolete or less competitive.
  1. Are There Potential Threats from New Entrants or Substitute Products?
    • Evaluate the threat of new competitors entering the market or alternative products or services that could satisfy customer needs or preferences.

SWOT Analysis Example

Let’s discuss an example so you understand the Swot analysis concept better. Let’s consider a company named ABC Electronics. We will write A SWOT analysis for it.

Shows Business SWOT Analysis
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  1. Established Brand: ABC Electronics has a strong brand reputation known for quality and reliability.
  2. Innovative Products: The company consistently launches innovative products that cater to consumer needs and preferences.
  3. Advanced Technology: ABC Electronics invests in cutting-edge technology, giving it a competitive edge in the market.
  4. Skilled Workforce: ABC Electronics employs a talented workforce with product design, manufacturing, and marketing expertise.


  1. High Production Costs: The manufacturing process incurs high production costs, affecting profit margins.
  2. Limited Market Share: ABC Electronics faces stiff competition, resulting in a relatively small market share compared to industry leaders.
  3. Dependence on Suppliers: The company relies heavily on a few key suppliers, making it vulnerable to supply chain disruptions.
  4. Lack of Retail Presence: The company’s retail presence needs to be improved, impacting its ability to reach customers directly.


  1. Emerging Markets: ABC Electronics can explore opportunities in emerging markets with growing consumer demand for electronics.
  2. Strategic Partnerships: Partnerships with other tech companies or retailers can expand ABC Electronics’ market reach and distribution channels.
  3. Product Diversification: Introducing new product lines or expanding into related markets can help diversify revenue streams.
  4. E-commerce Expansion: Investing in e-commerce platforms can enhance accessibility and reach for customers globally.


  1. Intense Competition: The consumer electronics industry is highly competitive, with established players and new entrants vying for market share.
  2. Rapid Technological Changes: Rapid technological advancements may render existing products obsolete, requiring constant innovation to stay competitive.
  3. Supply Chain Disruptions: Disruptions in the supply chain due to natural disasters, geopolitical tensions, or other factors can disrupt production and distribution.
  4. Regulatory Changes: Changes in manufacturing, safety standards, or trade policy regulations can affect operations and increase compliance costs.

SWOT Analysis Templates

By Now, you have learned how to conduct a SWOT analysis for your business. But making presentations might be time-consuming. Busy professionals may find it a hassle to create PowerPoint Presentations from scratch. Don’t worry; we have got you covered. Slideuplift provides various SWOT analysis templates targeting multiple industries. You can edit them as per your preferences. Below are some of the best Swot analysis templates.

Business SWOT Analysis Template

What is Business Swot template
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This Swot analysis template is designed for Business Professionals who can use this to analyze their company. It has visually appealing graphics and four sections denoting Strengths, weaknesses, opportunities, and threats. Add all your external and internal factors affecting your business. This template will help your stakeholders understand the overall business.

Product SWOT Analysis Template

Shows Product Swot analysis Template
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If you are a Product manager assigned to manage a new project, this template is for you. It has slides for you to analyze your product strengths, weaknesses, opportunities, and threats. It will help you make better decisions and assist you in strategic planning. This swot analysis presentation will make it clear to your team and ensure effective working by all the members to achieve the desired results.

Project Team SWOT Template 

Shows Project team swot analysis template
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The Project team swot analysis presentation template is suited for Project managers. You can use this template to manage your project teams better. Add your team’s strengths, weaknesses, opportunities, and threats. It will help you form a solid project team, which ensures effective working to achieve the targeted goals. Customize the slide as per your requirements. Add graphics or elements according to your brand identity.

HR SWOT Analysis Template

Shows HR Swot analysis Template
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We have also created a template for human resource professionals to help them hire effectively for their businesses. Hiring for your company is a difficult task. Conducting interviews and finding suitable candidates that align with your company’s vision and culture might be time-consuming. You can use this HR SWOT analysis template to make your hiring process efficient. Add the Strengths, weaknesses, opportunities, and threats of your workforce. All the slides are customizable and come with multiple color options. You may also add graphic elements as per your requirements. This template will make your hiring process smooth.

Animated Business SWOT Analysis Template

Shows Animated Business Swot Analysis
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This visually appealing template is designed to elevate your presentations. Beautiful animations make your presentation more engaging and attractive for the stakeholders and team members. It comes with multiple slides with animations. It is fully editable, and you can customize each element of the template. Feel free to add any graphics, elements, and your company logo and colors to align them with your brand identity. Just download and start using it.


We have discussed what is swot analysis and why is swot analysis important. We also discussed how a Swot Analysis can help your business. You learned about how to conduct a Swot Analysis for your business. Each element of the Swot analysis was discussed with examples and questions to help you grasp the concept better. We also discussed some SWOT analysis templates for you to start with. Impress your stakeholders with Slideuplift’s beautiful templates.


  1. In what scenario SWOT analysis presentation can be used?

    SWOT analysis presentations can be used in various situations like business presentations, investor and board meetings, project discussions, product launches, fundraising, and annual business meetings.

  2. How to insert SWOT analysis template in PPT file?

    If you already have a SWOT template, copy and paste it from your stored presentation to your new one. You can easily purchase and download your required template from our vast library of SWOT analysis PowerPoint templates, and insert it in your presentation.

  3. How do you add a SWOT template in PowerPoint?

    To add a SWOT template in PowerPoint presentations:

    • Go to the Insert tab, click the “SmartArt” button on the illustrations group, and choose the “SmartArt Graphic.” 
    • Select “Matrix” on the left list and choose one of these inbuilt matrix diagrams as the basic structure of your SWOT analysis diagram. 
    • Click on “Basic Matrix” and select OK.

  4. Where should a SWOT analysis go in a PowerPoint presentation?

    The placement of SWOT analysis slides in presentations depend entirely on the purpose of your presentations. Usually, these slides are placed at the beginning of the presentation.

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