A marketing flywheel is a representation of a pinwheel, that is designed to present a customer-centric marketing strategy. Nowadays, many marketers are replacing the traditional marketing funnel with the flywheel to share the concept of marketing. This flywheel has a colorful infographic with icons to depict each phase. There are three phases in this graphic:
Attract: Produce content and conversations that start meaningful relationships with the right people.
Engage: Share insights and solutions that connect with the challenges and aspirations faced by people and develop lasting relationships.
Delight: Provide an exceptional experience that adds actual value, inspires people to achieve their goals, and turns them into brand promoters.