The One Color To Never Use In Your Presentations is….

Yes, there is such thing as the worst color ever- one that you should never use ever unless you want to evoke disgustful emotions.

This color is called Pantone 448 C

This color is so bad that it is actually used for something good: To help you kick off bad habits: for example warnings on cigarette packets.

Why do people get affected by color? Because colors are important for us to make sense of the world. Colors and emotions are friends. This is obvious in art forms. Colors add to our thinking and perspective.

USING COLORS THE RIGHT WAY

Color theory is a fundamental tool that is used by savvy communicators. It forms the foundations of marketing, product design, sales, etc. The psychology of colors is so innate to us, that it influences the way we see the world.

In marketing, the brands, logos, their product packaging, are all built using the robust science of the psychology of colors. Here is a ready reckoner for you to consider:

Companions that go well together

These colors all have companions that go well together. Some colors in the wheel below go together in surprising ways, some just wouldn’t hang out.

There is a bit of science and loads of art involved in this. Some families that go together are:

MONOCHROMATIC

Monochromatic Color Palette schemes are built of tones, shades, and tints inherent within a hue range. These are easiest to do since you can simply pick the ranges within the same hue

While these schemes are easy, these can lose attractiveness if not done thoughtfully Some creative people like putting strong neutral colors like white or black to maintain viewer interest

As an illustration, you can see a strip below. Generally, the first color makes up the topline. The second color is used in body text. The third color is often used as a backdrop.  Last two help accentuate the content

ANALOGOUS

Analogous Color Palette schemes are made up of using three colors that are adjacent to the 12-spoke color wheel. Analogous schemes do not require significant expertise

This illustration is a common scheme, and popular and interesting, it lacks contrast for an effective slide presentation

COMPLEMENTARY

Complementary Color Palette schemes are formed by bringing together colors from opposing parts of the color wheel. Foundationally, these schemes only have two colors, but can be extended taking advantage of tones, tints, and shades.

SPLIT COMPLEMENTARY

Split Complementary Color Palette schemes bring a lot more variations than routine complementary schemes. Instead of using opposites, the user picks colors on either portion of the hue opposing the base hue.

TRIADIC

Triadic Color Palette schemes are built from hues equidistant in the color wheel. This offers tremendous variations. This requires more technical expertise but can be very appealing to the viewers

COLORS CAN TRANSFORM

See examples of how changing the color palette can change the look and feel and the emotions associated with a message. Here we have used MONOCHROMATIC Color Palette Scheme

Business Goals

Source: Business Goals by SlideUpLift

INTRODUCING SLIDEUPLIFT COLOR PICKER 

We are aware there are several technical details included in this document. Thankfully, you have a team of experts at SlideUplift, who routinely use this science to create the right templates for the right purpose. Our vision is to make it super easy for you to take advantage of this science and make impactful presentations

For many templates, we also offer an innovative color picker tool. These are handpicked for the message and the topics of your interest.

Here is an example of a timeline PowerPoint template available in a variety of color options.

Timeline PowerPoint

Source: Timeline PowerPoint by SlideUpLift

Learn more about the principles of vision science and how they influence our communications. Also, check our vast library of free PowerPoint templates and Google slides templates to create engaging presentations.

Happy Presentations!