Are you creating an action plan outlining the measures required to succeed in the market?
If you want to convince the management team, investors, or other stakeholders, to support your ambitions, having a succinctly defined go-to-market strategy can be extremely beneficial. A go-to-market strategy can help you make crucial decisions on how to introduce a new product, brand, or feature or enter and establish your company in a new market.
What Is A Go To Market Strategy?
A Go-To-Market Strategy (GTM Strategy) is a strategic framework that outlines key tenets required to succeed in a new market or audience segment. You can develop GTM plans for almost any entrepreneurial effort, such as the introduction of a new product or service, the launch of a business, the re-launch of a brand, or even the expansion into a whole new market.
A Go to Market Strategy, to some extent, is a more crystallized version of your marketing strategy, but it comes with a more comprehensive scope and a greater concentration on only one product or service. It often involves the implementation of a certain growth plan for propelling your company forward.
Now, let’s discuss the steps using which you can create a stunning go-to-market strategy presentation
Go-To-Market Strategy Purpose & Checklist:
First and foremost, before creating a presentation, it is critical to identify its purpose. What are you trying to achieve with the document? Is it to convince stakeholders about the plan you want to implement and secure buy-in and investments? Or is it to inform and motivate your team to offer a roadmap and assign responsibilities.
This slide helps you organize your thoughts on key messaging associated with the key elements of a Go To Market strategy. Depending on the purpose, the level of detail and messaging for each of these elements will vary.
Go-To-Market Strategy Summary Template
Next, bring all the stakeholders on the same page in terms of all the constraints such as budgets, timelines, risks, etc to define the boundaries under which you will work on the GTM strategy.
Product Overview & Objectives
This slide is aimed to describe the complete overview and the objectives associated with the new product that you’re planning to launch. Here you get different sections to help your audience visualize the scope of the new product that is being launched.
Competitors & Positioning
It is good to gather as much information on your competitors – their products, sales, and marketing strategies. Conducting a competitive market study can help you implement better company strategies, keep competitors at distance, and gain market share.
In this slide, you will get an overall visualization of your competitors and their position in the current market. There are two separate sections for direct and indirect competitors. For each type of competitor, you can compare with respect to the value proposition, market size, and comments.
Product Strategy Overview
With core product understanding and competitive landscape review, the audience will be ready to get deeper into the product strategy itself. This slide will help you build thinking on various aspects of the strategy.
Main Value Proportion
The value proposition slide will help you outline why a customer should select your product or service above others. It should communicate the most obvious benefit that the customer obtains by purchasing your product.
Positioning is a key aspect that helps bridge the gap between strategy and execution. Sometimes you may have a portfolio of products: seeing relative positioning across the portfolio can help the audience contextualize the market position you are planning to take.
Mapping the customer journey helps you not miss out on any opportunities to engage with your customer. This approach also assists the audience in better appreciating typical consumer pain points. Businesses can use this information to provide more optimal and tailored customer experiences.
Using this slide, you can easily hone in on the relevant aspects of the journey of your buyers and remove unnecessary complexities.
Having all your prospective buyer’s personas on one page makes it simpler to keep it as a reference and adjust your content, message, product development, and services to their individual requirements, habits, and concerns.
This slide is focused to provide a visual representation of the product use cases. It allows you to consider the market segments and the activity that is in focus. It also allows the user to provide quantification.
Your messaging plan aids in the development of brand awareness and informs customers about who you are as a company—and it may be the key determinant in whether or not they choose to join you. In order to communicate your messaging plan, this slide provides crucial information such as tagline, key messages, boilerplate copy, and the lexicon.
Sales and Support Materials
In this slide, you can define your sales and support strategy that will ensure a robust customer experience throughout their buying journey.
Pricing is the key factor whenever any company launches any new product or service. The pricing should be favorable to both – you and your customers.
In order to establish the same, we have provided a block representation for pricing. In this slide, you can describe your pricing within the context of the overall promotional strategy.
External Marketing Or Sales Plan
Marketing strategy plays a central role to level up your sales and revenue. This slide helps your audience understand your tactical plan for each component of your marketing strategy:
Leaders can use the correct metrics as a baseline for how well the product is performing when the right metrics are properly tracked. It is critical to establish metrics before taking initiatives to track success from start to finish.
Summary & Ongoing Support
Use this slide to summarize the main points of your GTM strategy and how you will continue to grow and support this launch.
Wrapping It Up
A Go to Market strategy assists you in developing a clear route for launching new products/services and thoroughly assessing all areas of your future operations. It not only helps you cement your business vision, but it also allows you to look at your products through the eyes of your consumers.
Your GTM strategy should assist you in minimizing the risks of a failed launch and, as a consequence, the consumers’ trust and affinity for your brand.
Using this go-to-market strategy presentation template from SlideUpLift, you can create an impressive presentation in just an afternoon! Find more go-to-market templates for your business presentation.