The ‘5 Whys technique’ is an ideal problem-solving tool that both entrepreneurs and well-established companies can utilize. Using this approach we can find the root cause of a problem and develop corrective or preventive solutions. Its success depends on the ability of the team to delve deep into root causes rather than stop at the symptom level. Having said that, the investigating team should also be open to more than one root cause. If adopted properly, this tool can have a substantial positive effect on your organizational process if performed correctly.