Storytelling is a powerful marketing technique that can be very helpful when it comes to creating a pitch deck. It is essential to think of your pitch deck presentation as a stage performance. The key to any stage performance is how you tell that story. What is a story anyway?
A story has four clear elements:
Stories take your investors on your entrepreneurial journey and make them feel connected to your character which will make them more likely to be invested in not only your story but also your company. Statistics show that people remember stories than facts which gives you another reason to incorporate a story in your pitch deck.
If you want to learn in detail about the aspects of storytelling, please refer to What I Learned About Successful Presentations After Making Many Startup Pitches
Since every business is different, their business strategies differ, and so do their pitch deck design. Following are must-have slides in every pitch deck. You can always add more slides according to your business goals but make sure not to add too many slides. In general, follow Guy Kawasaki rule of 10 slides, 20 minutes and 30 pt font size.
1) Problem Statement:
State the problem that your product or service ceases in three to four bullet points. Make sure your audience empathizes with your problem. Make it as generalized and relatable as possible. In other words, make the problem clear, straightforward, and easy to understand. Add statistics to back up facts you are stating. Present the slide in a manner where the core problem sticks with your audience.
2) Value Proposition:
Here, explain with facts and statistics from your research what value or solution your product brings to your target audience for the problem stated. Present it in a way that emphasizes what you are offering is the ultimate fix to the problem statement.
3) Market Validation:
Market Validation slide shows the success you have seen so far with your target audience. Having customers or at least some sort of proof that your customers are interested in buying the product can prove to be beneficial towards building confidence in your future Investors. Tip: Engage with your customers early on in your product development phase to give confidence to your investor that your idea is grounded in reality.
4) Market Size:
This slide of your pitch deck needs to be efficiently backed up with sound stats and facts about your market potential. This slide will help your investors understand the potential dollar size of your idea.
5) Business Model:
This slide is the most important slide of your pitch deck presentation. Keep this slide informative and brief. Take the opportunity to highlight your core competencies, your differentiation from the competitors, and how you would efficiently deliver on your promise. Share your action plan in key strategic areas like resourcing, partnerships, sales, and marketing.
Showcase the complete competitive landscape for your product. Try not to miss out any information here. On this slide, you can show your competitive advantage and how differentiated you are in the market. Make sure you do not trash talk about your competition. Keep it cordial.
7) Marketing Plan:
A marketing strategy gives your potential investors an idea about how you are going to achieve your business goals. Make sure you outline your plan for customer acquisition and retention clearly.
8) Management Team:
Investors understand that the success of a new venture doesn't just lie with the founders and their vision. It's only when those founders attract a great team around them, bringing in more experience and a diverse range of skills, helping to drive the founders' vision forward, that long-term success will be possible. This slide is used to show the competency of the team. Mention the key players in your team, the board of directors, mentors/advisors, and other investors if any.
Traction has become investors favorite buzz word. It makes sense, though because they aren't gamblers. They are looking to fund proof of concept. They want to help a good idea to become a successful business. Highlight moments and activity that are getting noticed from users, media, press, and the tech community.
10) Use of funds:
It is essential to explain how you are going to use the funds you are trying to raise from your potential investors and how you are going to make the most out of it.