If you’re raising money for your startup, having an impressive pitch deck is a key component in your fundraising toolkit. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business, hopefully leading to an investment.Do you know investors spend an average of only 3 mins and 44 seconds on any pitch deck. Therefore the goal of pitch deck should be to spark your investor’s interest in your company.
While every business is different, we believe following format mentioned below works for most businesses and is most likely to generate interest from potential investors.
Problem Statement: “A problem well stated is a problem half solved”. The most important goal of any problem statement is to articulate the problem being addressed to the investor in a way that’s clear, straightforward, and easy to understand. Succinctly summarize the problem you intend to solve. Back it up with a few appalling statistics to show gravity of the problem. Showing financial implications help in building a case for your point.
Value Proposition: A value proposition is a promise of value or solution which will solve the problem. It’s the primary reason a prospect should buy from you. In a nutshell, a value proposition is a clear statement that explains how your product solves customers’ problems or improves their situation, delivers specific benefits and tells the ideal customer why they should buy from you and not from the competition. Create a value proposition slide which clearly maps users needs to the benefits offered by your product/services.
Business Model: Business Model describes the rationale of how your startup will create, deliver and capture value. If you already have sales or early adopters using your offerings, talk about that here. Investors want to see that you have proven some aspect of your business model as that reduces risk, so any proof you have that validates that your solution works to solve the problem you have identified is extremely powerful.
You can also use this slide to talk about your key business strategies. You can talk about your milestones or roadmap in key strategic areas like resourcing, partnerships, sales and marketing etc .
Competitor Analysis: On these slides you can show competitive landscape and how you are different than them. You can show your relative position w.r.t competition in different aspects of business – operations, sales, marketing, product features. The key here is to explain what key advantages you have over competition to highlight “secret sauce” that you have and other’s don’t .
Core Team: It’s not merely the business idea that convinces the investor to invest, the people who will be working to make the concept successful also acts as the driving force. It is with the backing of experienced and sound team that even small businesses take off to great heights. Even if you don’t have a complete team yet, identify the key positions that you still need to fill and why those positions are critical to company growth.
Investment Strategy: Financials is an important slide on which investors spends most time. An entrepreneur can (generally) control their costs, but will have far less control over adoption of their product, and thus their revenue projections will be far more variable than their cost projections. That’s why focus on what will it cost to find out if the business can work? Crisply explain the costs to start and operate the business to achieve key milestones over a certain period of time that maps back to your funding ask. It will also prove to the investors that you understand your costs well and hence will potentially make right use of funds .
Milestones: You can use this slide to showcase progress that you have achieved so far or milestones that you aim to hit. Investors would love to know how sound are your business milestones and timeline planning. What major goals have you achieved so far and what are the major next steps you plan on taking? A product or company roadmap that outlines key milestones is helpful here.
To explore professional Startup pitch decks :
Please visit: https://slideuplift.com/ppts/category/business-decks
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