TRIZ is an approach for understanding and solving any business problem. The two concepts of TRIZ are generalizing problems & solutions and eliminating contradictions. It provides creative phases of innovation with knowledge-based systematic support. This methodology can be used to identify strategies and patterns for resolving contradictions in business. To enhance and accelerate business and management innovation, you can use these models. It acts as an analytical tool and helps you identify a broad range of business problems and challenges, and its problem-solving techniques can help generate better ideas.