Product Description:

Baseline and optimized conversion paths are compared across a five-stage funnel diagram. Stages run from blog visitors and email subscribers to front-end buyers, subscription users, and premium members, so the change in volume at each step is directly comparable.

In a quarterly growth review, a growth marketing manager can show where optimization lifted stage-to-stage conversion and make the case for continued investment in the changes that worked.

Our funnel slide templates cover more pipeline and customer journey views, and our practical guide to the AIDA marketing model explains the classic funnel framework behind them. Stage labels and values are editable in PowerPoint and Google Slides.