Product Description:
Opportunities are positioned on a bubble chart by market attractiveness and competitive position, and bubble size adds a third measure for revenue potential. The result is a portfolio view that compares scale and strategic fit in one chart.
At a capital allocation review, corporate strategy directors can rank growth opportunities and balance the portfolio between large bets and smaller options.
More options are available in our chart templates for data visualization, and our BCG matrix guide to portfolio management covers a related portfolio method. Bubble labels, sizes, and positions can be adjusted in PowerPoint and Google Slides.
















